Business Strategy

This course takes place every winter term.

Exam inspection summer semester 2026

The exam inspection will take place on Monday, October 12th, at 10 AM until 11 AM in room LG 0.143. It is mandatory to register for the exam inspection at least two days in advance via email to jule.holmer@fau.de. Please include the following information in your registration e-mail: name and matriculation number. A valid student ID must be presented for inspection.

Course Program

This course focuses on selected theories, concepts and tools of strategic management. Typically, the term “strategic” management refers to seeing the company and its environment and considering long-run decisions that affect the company as a whole. It is concerned with the totality of what a company is trying to achieve and it helps us to understand why some companies thrive while other companies struggle to survive.

The central tasks of strategic management are formulation and implementation of strategies, both at business and corporate level. At business level, the notion of competitive advantage is a central issue; at corporate level, the challenge of contributing value to businesses is crucial. The course “business strategy” addresses the business level of strategy making.

The course uses a combination of lecture sessions and case study sessions in order to provide the analytic and conceptual foundations for making strategic decisions. The case study sessions are designed to introduce typical strategic challenges that companies face. Selected case studies are discussed in smaller groups in order to understand the company situation and to develop solutions for the respective strategic challenges. In the lecture sessions theories, concepts and tools of business strategy are discussed – both, with regard to the case studies as well as in a broader, more general context of business strategy.

Students will learn from each other in discussions and in the group situations and they will learn from the lecturer’s input and comments in the interactive plenary sessions.

Module compability

Master Management

Master International Business Studies (MIBS)

Master Wirtschaftspädagogik

Master Wirtschaftsingenieurwesen

Master International Information Systems (IIS)

Master International Production Engineering and Management

Registration

Please join the StudOn course to have access to the lecture’s material and attend the first lecture to receive all relevant information. For the case study sessions, the class will be split into two separate groups. Students have to sign up for one of the two case study sessions on StudOn. More information will be provided in the first lecture.

The link to the StudOn course will be available soon.

Lecture “Business Strategy”

Case Study Sessions “Business Strategy”

Contact